Archive - Duane Forrester Decodes

September 2025

Vector Index Hygiene: A New Layer of Technical SEO

How clean chunks and embeddings decide if your content gets retrieved in AI answers.

Sep 29 •

Duane Forrester Decodes

When Agents Replace Websites

How Agentic Systems Devalue Websites and Domains

Sep 21 •

Duane Forrester Decodes

A Hidden Risk in AI Discovery: Directed Bias Attacks on Brands?

LLMs don’t really verify the truth, and that opens the door for subtle reputational attacks marketers can’t afford to ignore.

Sep 15 •

Duane Forrester Decodes

Bias in Search: Visibility, Perception, and Control

You can’t eliminate bias in search, but you can manage its impact on your brand and reputation.

Sep 8 •

Duane Forrester Decodes

Let's Look Inside An Answer Engine and See How GenAI Picks Winners

Modelling weights across lexical retrieval, semantic retrieval, re-ranking and clarity to help visualize how an AI-powered answer is chosen.

Sep 1 •

Duane Forrester Decodes

August 2025

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