Great article. You highlight a good process as well as the manual work still required to track this over time. The market is being flooded with tools that claim to do a good job in tracking how successful our content is being sourced by LLMs, but their analysis is often not accurate. I am waiting for the market to shake out and for someone to do a good job and analyzing the the 3Cs to a successful AI Discovery program: Content, Community and Citations.
It’s going to take time and investment for the tools. It’s not terribly hard to build the tools, but it gets expensive as things scale. And we still have to educate the entire market as to what tools provide real utility, so the expense exists in both dollars and time. In some ways, our industry is starting over.
We never knew how good we had it. There was a tipping point where Urchin wasn’t forgotten but GA still gave us (at the time) almost all the data we needed. Then came bundling to Direct and “not provided”, and a cascade of changes…and now today, only partly insightful - we know there is more. Still better than nothing, but I think as we move forward, it’ll be really hard to pry the data out of the platforms. I suspect everyone will simply keep the data internal. Sigh.
Great article. You highlight a good process as well as the manual work still required to track this over time. The market is being flooded with tools that claim to do a good job in tracking how successful our content is being sourced by LLMs, but their analysis is often not accurate. I am waiting for the market to shake out and for someone to do a good job and analyzing the the 3Cs to a successful AI Discovery program: Content, Community and Citations.
It’s going to take time and investment for the tools. It’s not terribly hard to build the tools, but it gets expensive as things scale. And we still have to educate the entire market as to what tools provide real utility, so the expense exists in both dollars and time. In some ways, our industry is starting over.
Oh yea -- Keep on writing. Your providing useful and important information.
Thanks Scott. 🙏🙏
Now if we only had an Analytics platform like what Google used to be, capable of clearly reporting what's going on with AI
We never knew how good we had it. There was a tipping point where Urchin wasn’t forgotten but GA still gave us (at the time) almost all the data we needed. Then came bundling to Direct and “not provided”, and a cascade of changes…and now today, only partly insightful - we know there is more. Still better than nothing, but I think as we move forward, it’ll be really hard to pry the data out of the platforms. I suspect everyone will simply keep the data internal. Sigh.