GEO as ‘additional competence layer’ is the correct frame.
Wellness practitioners who dominated Google local results are now invisible when clients ask ChatGPT for recommendations. SEO maintains crawlability. GEO determines selection.
Most solo professionals don’t realize these are separate problems requiring separate strategies.
Thanks for reading and subscribing Naomi. 🙏🙏 Always happy to have deeper conversations on industry topics when I think that depth is important to folks. 🤝
When I read advice in many of these optimization articles, including the infamous “chunking” one, my first thought is: why is the focus on optimizing for technology? Shouldn’t the focus be on optimizing for PEOPLE WHO USE technology?
I will organize, label, and chunk information in ways based on how human users prefer it, to enable task and goal completion. I will use the most appropriate scientific methodologies (quantitative and qualitative) to measure. I understand why people prefer chunked information in specific circumstances.
I’ve never spammed a search engine or AI, but I will chunk if that is what human users do.
And the ore these new LLM-based systems are trained to emulate how human's gather information, ask/answer questions and process information, the more important your approach becomes. :)
GEO as ‘additional competence layer’ is the correct frame.
Wellness practitioners who dominated Google local results are now invisible when clients ask ChatGPT for recommendations. SEO maintains crawlability. GEO determines selection.
Most solo professionals don’t realize these are separate problems requiring separate strategies.
Thank you Duane for finding the courage to say out loud your opinion above the public guidance! Really appreciate it!
Thanks for reading and subscribing Naomi. 🙏🙏 Always happy to have deeper conversations on industry topics when I think that depth is important to folks. 🤝
When I read advice in many of these optimization articles, including the infamous “chunking” one, my first thought is: why is the focus on optimizing for technology? Shouldn’t the focus be on optimizing for PEOPLE WHO USE technology?
I will organize, label, and chunk information in ways based on how human users prefer it, to enable task and goal completion. I will use the most appropriate scientific methodologies (quantitative and qualitative) to measure. I understand why people prefer chunked information in specific circumstances.
I’ve never spammed a search engine or AI, but I will chunk if that is what human users do.
And the ore these new LLM-based systems are trained to emulate how human's gather information, ask/answer questions and process information, the more important your approach becomes. :)
This has been my approach for decades, refined over time.
And that’s where I’m coming from. Change is happening. Saying it’s status quo is not the solution.